Most Important Pinterest Metrics Explained

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To be perfectly honest, in my personal opinion, Pinterest is currently by far the best social media platform to use. And if you don’t include it in your social media marketing strategy you’re missing out.

Just like Instagram it’s mostly visual content, but using photos is pretty much the last similarity. First of all hashtags are almost completely irrelevant in Pinterest world.

More like SEO, it’s much more important what you write in the short 500 words description.

It’s also much better for shoppers. People on Pinterest actually do something else than just checking out cool photos. They actually look for something.

Like food recipes, shopping ideas, workout programs, travel destinations or even business advice. Sounds familiar? The only difference you don’t get bunch of irrelevant and hard to manage pictures.

You get answers, presented in visual form that you can save for later in specific boards.

This way you know exactly where you can find it, rather than figuring out where was that picture you liked 11 days ago…

Want to hear the best part? Every pin can be linked to a specific page from your website. Thanks to that viewers can visit related content and read more about it.

So instead of just idly consuming content people actually do visit your website.

And the amount of visitors from Pinterest is much higher than from any other platform. To your’s and Pinterest’s benefits. You get more visitors so you produce more high-quality content. Win-win.

But do make sure you’re doing a good job, you need to keep an eye on few important metrics.

6 Pinterest Metrics You Should Track

  • Most closeups – this statistic represents the number of times someone has viewed a close-up version of your Pin. In other words when someone’s seen it in their feed and decided to click on it to learn more about it. It’s not a link click yet.
  • Most saves (repins) – the amount of times when someone has seen an existing Pin and decided to save it again to another board of his own. Also known as a repin. It gives you an information how viral your content is.
  • Pins from your website – this one is slightly different than the first two, it tells you how many times visual content from your website has been actually saved to Pinterest. Creating a backlink to your website and exposing it to other people to view and repin.
  • Link clicks (website visits) – the total amount of events when a person has clicked through to your website page attached to your Pin from Pinterest. It might not equal to website visits from Pinterest in 3rd party analytics tool.
  • Referrals to website – opposed to link clicks that’s overall amount of website visits from Pinterest. This will differ from link clicks since these referrals are not coming only from your Pins, but also from Pins saved by website visitors. You can use Google Analytics to track it.
  • Number of followers – not as important as the five metrics above and not crucial to your Pinterest success, people do not go to Pinterest to make friends. They look for ideas and inspiration, but it can be some kind of indicator of how well overall your account is perceived.
  • Bonus: monthly viewers – the one metric you can ignore completely. It only means how many times your content has been “seen”, but it doesn’t mean someone’s clicked on it, visited your website or actually viewed your content. It just was there among other Pins…

The above information is merely an explanation. What you should do next is to go to your Pinterest Analytics tab and check out your top 50 Pins based closeups, saves and clicks. Which visuals from your website are most willingly Pinned?

Analyze what resonates the best with your audience and prepare more of similar content. Simple as that. That’s the quickest way to success and this is exactly what I wish for you 🙂

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